Market Street at

DC Ranch

Scottsdale, Arizona

300,000 sq/ft


A neighborhood environment utilizing organic forms and materials.

Market Street allowed our team to craft a design vocabulary that appropriately responds to the desert while authentically utilizing materials and details. To parallel our clients vision for the environment, we sought to create an emotional connection with users.

Forging this idea into the built environment, we researched the history of the area, of Arizona and of the desert Southwest. With that information at hand, we created a fictional story based loosely on fact. This process allowed our team to communicate with our client and the public in a way that was basic, genuine and fun.